Storytelling for Businesses
Raisan is an organic biostimulant that helps plants grow stronger. Things can get pretty messy with technical products. Specially, if it solves lots of problems and it’s not easy to explain how you do it. You can easily fall into the trap of telling how wonderful your product is and, nothing more. Or just dwell into complex and technical jargon that, you think makes you look smart.
This is where storytelling kicks in, finding a way to tap into your customer journey and help them fight for the change they are striving to make.